Last night, I was watching HBO's True Blood. This was Monday night. The show actually aired on Sunday night, but I had DVRed it. During the closing credits, I heard a cover of Tears for Fears' Everybody Wants to Rule the World by Care Bears on Fire. I'd never heard of Care Bears on Fire, but I dug the cover. So I took out my Shazaam mobile app, found the track and the band, clicked the iTunes link, previewed a few other tracks, and purchased the entire album onto my iPhone.
At the gym the next morning, I told my trainer, Jake, about them while we listened to their beats during my workout. He was kinda digging their sound, too. After my workout, all amped up and endorphins a-flowin, I also gave them props on Facebook and Twitter to all my friends and contacts.
All of this happened within a span of 12 hours, much of it in the dark of night since I couldn't sleep. I was in complete control of every choice and transaction. And, with exception of an annoying pre-roll before the Barbie Eat A Sandwich video on YouTube, I didn't encounter a single advertisement during the whole thing.
Yet, someone, in the middle of all this, made a buck.
The moral of the story:
- It all starts with content that's relevant to a particular audience (in this instance, indie music fans).
- The right content needs to be put in front of the right people at the right time.
- When they're ready, access to more info and purchase should be quick, simple, and super idiot proof.
- Allow them to shout from the rooftops their groovy experience with your content and brand.
Ahmed Yearwood
Owner & Founder
Y INTERACT
Credits and Props
True Blood on HBO, Care Bears on Fire, Shazaam, my trainer Jake (he's awesome!), Barbie Eat A Sandwich video on YouTube
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